Youtubers filling arenas and pulling nearly a million live viewers for events like this are game changers. I’m trying to wrap my brain around this still. Youtubers calling each other out to boxing matches and doing what some boxing promoters have been unable to do in a lifetime will continue to change the game.
This is big news and big business. With pay-per-view on YouTube priced at £7.50 a pop and tickets at the Manchester Arena going for anywhere between £34 and £516 – not to mention the profits from merchandise and sponsorship deals – this event will make millions for both competitors, regardless of who wins and loses.
Events such as this position YouTube as a major provider of high production-value content that speaks directly to its audience. For example, YouTube reaches 98.3% of Internet users in the age bracket 18 to 24 – a feat which today’s TV networks are still working hard to replicate.
Being an Internet marketer for 18+ years and having been in the bodybuilding space for over 5 years, I see something continuously that I think has been greatly overlooked for a long time.
Nearly every bodybuilding competitor gives their music of choice to the DJ to rock out to their favorite song while executing their posing routine. Maybe this article should have been titled “Royalty Free Posing Music”. Excited friends and family pull out their smart phones to record the performance to post to Facebook, YouTube and other social media channels. Both Facebook and YouTube have advance algorithms to detect music used or played in every single video. While FB can be worked around more easily than YouTube, it is becoming more difficult to keep videos included in search results if not completely blocked depending on who makes the copyright claim.
Last week, I covered Global Bodybuilding Organization’s 2017 Mr. & Ms. Atlas Show. I shot hundreds of video clips while live-streaming the event. Once I started uploading videos, several were completely dropped from YouTube search results. Another, notified me that any ad revenue on a specific video would be awarded to the copyright holder of the video.
Allow me to get my geek on for a minute. If you are a fitness professional, competitive bodybuilder or fitness professional that competes on any stage with music, it’s time to start exploring “royalty free” background music or even have a custom track developed. I’m speaking to fitness professionals because any video you have taken and posted online should be with the premise that you hope to monetize your videos. Even for the hobbyist competitor, why risk having your videos dropped, blocked, or removed due to a copyright claim by one of the major music entities like Sony Music.
One of my favorite royalty free music websites is Epidemic Soundwhere you can get a monthly membership for as little as $15 per month. There are many other sites that will let you purchase a licensed track for YouTube / Social Media for a small fee. Here are some more sites you can look at:
I believe music companies will continue to clamp down as algorithms get better and music giants look for more ways to find revenue. So if you are a bodybuilder or fitness person who makes a living by posting online content regularly, I would challenge you to start exploring royalty free music for your posing routines so that you can keep your videos under the radar of music giants and monetize your content as best as possible.
Let me know if you have any questions of comments regarding royalty free music.
Below is an example of a video that was tagged as having copyrighted material but it was not removed from search results: