Green Screen Video Dallas TX

Green Screen Video Dallas TX

From This…

To This…

Shooting green screen video in Dallas, TX is easier than you think. Let me bring a portable green screen and lighting to your location, shoot and edit your green screen video footage as a one stop shop. Green screen video footage allows you to create a custom look and message to your audience.

YouTube Stars Ditching 4K for 1080P

YouTube Stars Ditching 4K for 1080P

This is something I’ve been wanting to write about for some time after shooting a project earlier this year and having a discussion about video resolutions as they pertain to social media. Do you need to shoot 4K and down scale footage? In some cases yes and no. I think it depends on the device, the subject / scene, and your audience.

Interestingly, YouTube superstar Casey Neistat just announced he was going back to shooting 1080P for more cinematic videos and shallow depth of field. I found that odd as you can still get shallow depth of field with 4K too.

Another YouTube superstar Peter McKinnon announced he might possibly be switching cameras to the (Canon 6D Mark II) a full-frame little brother to the 5D line up which only shoots 1080P.

peter mckinnon shooting 1080P

So why would YouTube stars want to shoot 1080P vs 4K?

  • Less storage space
  • Faster workflow
  • It fits the audience
  • bandwidth

Time is money and something that many people still don’t get. Sure 4K is killer, but storage is expensive, and honestly, computers are not up to the task of quickly processing 4K footage at near the rate you can process / render 1080P video footage. Processing 4K footage takes a tremendous amount of time.

Another main consideration is the audience. If you your audience is consuming video on mobile devices 4K is overkill and even 1080P can be overkill.

Consider as recently as January 2017, Comcast announced they were rolling back to 720P delivery of video content.

Comcast downgrading all 1080i HD channels to 720p

For more articles on Comcast downgrading 1080i to 720p click link.

Here are some interesting YouTube facts for 2017

  • 80% of YouTube’s views are from outside of the U.S.
  • Almost 5 billion videos are watched on Youtube every single day.
  • More than half of YouTube views come from mobile devices.
  • YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
  • The total number of people who use YouTube – 1,300,000,000.

Based on these numbers, Over 2.5 billion videos are consumed on mobile devices each day. Interestingly, with 80% of YouTube views coming from outside the US, bandwidth becomes an issue for video quality. I’m sure when Casey Neistat, Peter McKinnon and other notable YouTubers, stats on video quality also played a role in the decision to move predominantly to 1080P format.

When you look at social media numbers content / video consumption can be as high as 80% on mobile devices vs. desktop. The need for content creators to shoot and produce 4k video footage is minimal at best. Sure you can make the argument for future proofing your footage, but at what cost?

One last thing worth mentioning is bandwidth which seems to often be overlooked. Playing back 4K footage and even 1080P footage can stall your PC or mobile device if you don’t have a fast Internet connection…another assumption we make. Not everyone has high speed Internet. Wifi connections on mobile devices can be spotty at best.

It makes perfect sense for YouTube super-stars to produce content in 1080P. I would not be surprised is some render footage out in 720P as it still looks super on mobile devices and can deliver that cinematic look everyone is going for. What are your thoughts? Join my on Facebook to continue the conversation. <click here>

Google Mobile-First Index Observations

Google Mobile-First Index Observations

For those who might not be aware, Google recently launched it’s Mobile-First index which runs in conjunction to it’s original index suited for desktop or tablet devices. Since majority of Google searches now take place on mobile devices, Google saw fit to create two search databases essentially.

I’ve recently discovered while doing some testing this week that the Google mobile-first index is indexing pages, images, and video faster than the older index. I’ll be watching closely over the next couple or weeks to see if this holds true.

What have you seen with your own personal marketing and testing?

Additional reading

WooCommerce Payeezy First Data Integration

WooCommerce Payeezy First Data Integration

Absolute Recomp needed the ability to sell products and set up monthly and weekly recurring membership fees. I integrated WooCommerce Subscriptions with WooCommerce and Payeezy Gateway to give them exactly what they needed to streamline recurring payments and ability to sell physical and downloadable products.

Contact me by clicking the button below to discuss your WooCommerce integration needs.

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  • WooCommerce Subscriptions Integration
  • WooCommerce Payeezy Gateway Integration
  • WooCommerce FirstData Integration
  • WooCommerce Developer

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Adaptive Photography Miss Inked USA

Adaptive Photography Miss Inked USA

I want to start sharing more of my personal experiences on different projects on this blog. The Missed Inked USA 2017 is a great opportunity to talk about adaptive photography and making adjustments when the environment is different or how you have to shoot is different than what you anticipated.

I made an assumption that the pageant would be held in one of the larger venues or concert area at the House of Blues in Dallas, but it was held in a small lounge area that was packed to the gills with spectators and 20 beautiful contestants. I had even purchased a VIP ticket thinking that would give me a premium vantage point when shooting photos and video…It didn’t.

The pageant had a few hired photographers that had short lenses and cameras equipped with flash units and light modifiers, while I was packing my nifty 50 and Tamron 70-200 lens. One photographer told me that my 70-200 was too much lens, but I think it turned out to be the perfect lens. All of the hired photographers where popping in and out to get their shots in the cramped make shift stage area that was floor level with the audience.

While sitting in the VIP area gave me no vantage point, I was able to set up my video camera on a table and shoot from that location with my 70-200 lens.

I typically know what I’m walking into when shooting events and I like to prepare ahead of time, but this was one of those times where I needed to adapt to a situation I was not prepared for. I almost brought my LED panel for  video, but chose not to thinking there would be ample light for some good footage and B roll.

While I did not get all of the photos I hoped to get, I did get some decent shots that evening. I think next time I end up shooting at a venue that I have not scoped prior to the day of the event I’ll always bring at least one flash unit and a light modifier.

Interestingly, I shot another event at the House of Blues a month prior in another room and it was up there at the top of the list as one of the worst lit locations I’d ever personally shot in. I had to adapt to that situation as well.

Are you a fellow photographer? What are some shooting situations you had to adapt to that you were not prepared for?


WooCommerce Amazon Fulfillment Plugin

WooCommerce Amazon Fulfillment Plugin

Amazon Fulfillment plugin for WordPress – It’s A Big Deal

It’s a busy day, but when I saw this I had to stop what I was doing to do a quick post. As a WordPress and WooCommerce developer I like to stay up to date on tools that can be a game changer…and this is one of them. More and more companies that have any type of volume shipments are starting to use Amazon Fulfillment to have products delivered including product warehousing from Amazon fulfillment partners.

At $129 this is a great way to get started without having to set up any crazy 3rd party solutions with monthly recurring costs, inventory synchronization, etc.

I’ll be reaching out to WooCommerce to see if I can give this plugin a test ride or get some additional information on future development for this plugin.

If you need a WordPress / WooCommerce developer please give me an opportunity to quote your project from A-Z.