The Hidden Tax of Google Ads: Why Advertisers Can’t Afford Blind Faith in AI
Introduction: From Real-Time Clarity to Obscured Reality There was a time when Google AdWords was a marketer’s dream. As an advertiser, I could sit at my desk, launch a campaign for a client, and literally watch conversions appear in real time. Leads rolled in like...
Over 30 Years Online
Some highlights of my 30+ years of being a digital nomad while watching the Internet, software, and wireless technologies change the way we live and interact. Witnessed the evolution of MLS services back in the late 80's transform from printed MLS books to the online...
Aging Outdoor Nerd
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